March 13 - 15, 2026 | BITEC BANGKOK
Silver Gen: Silver Economy
Silver Gen, Silver Generation or Silver Age are terms used to refer to people aged 50 and above, referring to their silver or gray-white hair color. The definition of Silver Gen today has changed the image of the elderly or senior citizens in the past, which gave an overly negative feeling. Because it is interpreted to mean old age, slowness and obsolescence, while Silver Gen reflects the image of a group of people with different personalities and lifestyles from the past, with modern thinking and living in the digital world and online society. They keep up with new trends, love learning and never stop improving themselves. They take good care of their health, are interested in innovative health products, enjoy traveling, and enjoy activities such as exercising in the gym, doing yoga, shopping and even more challenging activities.
Silver Gen, Silver Generation or Silver Age are terms used to refer to people aged 50 and above, referring to their silver or gray-white hair color. The definition of Silver Gen today has changed the image of the elderly or senior citizens in the past, which gave an overly negative feeling. Because it is interpreted to mean old age, slowness and obsolescence, while Silver Gen reflects the image of a group of people with different personalities and lifestyles from the past, with modern thinking and living in the digital world and online society. They keep up with new trends, love learning and never stop improving themselves. They take good care of their health, are interested in innovative health products, enjoy traveling, and enjoy activities such as exercising in the gym, doing yoga, shopping and even more challenging activities.